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Better Playables
Better Results

The most interactive and engaging
advertisement format in marketing industry
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Interactive & Engaging

Consumers like and respond to experiences that create momentary enjoyment and fun!
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High LTV Users

Maximizes your ad spend by attracting people who will use the app more often and potentially spend money in-app.
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Higher Conversion & Retention

Conversions through engagement and interactions results in high Click-Through Rate (CTR) and Install Rate (IR).
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Scale Up

Reach 3+ billion people on popular social, entertainment, gaming apps like Facebook, Google & many more.

Boost your Performance
& Grow with Playables!

We play your games, use your apps and understand your campaign goals to ensure we deliver right creative for your need.
Learn more

Did you know we develop Google Play Instant Apps?

To boost app discovery and user acquisition on Google Play Store

Let our work do the talking

Want to see more? Check here for more examples.

Secret Sauce: Dashboard

For customizing your playable ads to create hundreds of playables easily!
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Easy to integrate and customize

We provide a dashboard for customizing your playable ads. Your marketing team can build hundreds of variants.
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No coding or training required

Our sophisticated dashboard enables partners to quickly iterate their playables, with no coding or training required.

Power Your Brands & App

We apply game characteristics into marketing use to change consumer behaviour and loyalty in a fun and interactive way.

Deliver Your Message

Brands can add marketing messages to educate the consumer, deliver the value proposition and build brand awareness and loyalty.

Try Before Buy

Using design and technology to create beautiful experiences that transform the brand image.

Attractive

Added dimensions of creativity are made possible and allows innovation in creating more relevant and appealing ads that catch the user’s attention and focus.

Power Your Games

We help mobile app and gaming advertisers acquire higher value users, with higher long-term return on advertising spend (ROAS).

Speed & Easy Iteration

We create playable ads in 5-10 business days. We provide a dashboard for customizing your playable ads for hundreds of variants.

Try Before Install

Offer people the chance to preview your game directly from your ad before they install with high quality playables.

Insight

Powered hundreds of playable ad campaigns. With the experiences, we offer a perspective to know what works, what won’t, and what’s around the corner.

Upcoming: Platform

Platform is an interactive content engine, help everyone easily and affordably create playables to acquire high quality users.
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In an environment so competitive that the slightest increase in IPM can make all the difference, working in close relationship with Playable Factory has allowed us to multiply our spend on the networks while maintaining profitable CPIs.

Melissa Lafon

Head Of Creatives @Homa Games
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We saw Playable Factory’s playable ads everywhere on the market and for a good reason!
On top of being extremely nice people to work with, they keep impressing us with the ever increasing quality of their work.

Tibo Vincent-Ducimetière

Marketing Manager (Playable Ads) @ Voodoo
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From our early days working together we knew we’d found an excellent partner in Playable Factory – they have consistently produced some of our best performing creative and proven to be an incredibly fast, intelligent and adaptable team.

Ryan Davies

Head Of Digital Marketing at Kwalee
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It is a great pleasure working with Playable Factory, their playable are 100% customizable, optimizable and includes technical support. Highly recommended.

Sevgi Çakıroğlu

Senior Marketing Artist at Gram Games
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Playable Factory allows us to be efficient in our testing and learning process. This greatly increases the performance of our campaigns by using their playable Ads. Not only is this possible due to the use of their powerful tools, but also because of their team’s expertise and help. They understand the market, our unique challenges, and are a great partner for Madbox.

Adrien Caiazzo

Game Performance Manager at Madbox

Trusted by Top Publishers

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Hear from us!

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